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Mobile gaming Web-App.
PLAYDA!
Playda! is a dynamic tool designed to revolutionize the way businesses connect with their audience. Playda serves as a catalyst for meaningful engagement, fostering connections with customers and empowering employees through the immersive world of mobile games. This is a web-based application that doesn't require any downloads for the user. It enables businesses to precisely target and connect with hyper-local communities.
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MY ROLE
I assumed the following roles designing this app:
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User Experience (UX) Designer
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Interaction (IxD) Designer
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User Interface (UI) Designer
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Visual Designer
Deliverables
Interaction Design:
High-fidelity interactive prototypes.
UX/UI Design:
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Competitive analysis
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User surveys and one-on-one.
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interviews.
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Personas.
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User journeys and task flows.
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Site map.
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Low-fidelity wireframes.
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High-fidelity mockups and prototypes.
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Design system and UI kit.
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Usability tests and findings.
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Figma.
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Miro.
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Photoshop.
Tools:
4 Weeks.
Duration:
Project specifications
About the product
Understanding the product
The mission is to craft an end-to-end app that not only caters to businesses but also elevates customer and employee engagement to new heights. Picture this: Playda hyper-casual and hyper-addictive games are designed to captivate individuals of all age groups, ensuring seamless learning and continuous play for maximum user engagement.
What's in it for businesses?
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What's in it for corporate giants?
Market UX/UI Research
My finding
My research first centered around the competition space in order to understand how other apps are addressing similar issues.
Many service apps and UPI apps leverage gaming as a means of engaging users, yet they often lack a competitive element and a sense of victory. It's crucial to consider the aspect of competition to encourage users to vie for victory, thereby motivating businesses and companies to offer more substantial rewards.
Unfortunately, there is a limited emphasis on employee engagement features in the current landscape. Additionally, onboarding processes can be overly complex, and certain games lack the addictive quality required for sustained play. Improvements in the user interface to enhance intuitiveness are also necessary.
Mobile Game Trial User Age Demographics
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Opportunities for Playda!
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Focus on a balanced approach, ensuring both customer and employee engagement features are equally robust.
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Emphasize user-friendly interfaces and streamlined onboarding processes to attract businesses unfamiliar with gamified solution.
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Develop in-depth analytics tools to empower businesses in measuring the tangible impact of gamification on engagement.
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Explore customization options that cater to specific business niches, ensuring a tailored experience for diverse industries.
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User flow
If the Reward is delivered to the user Via E-mail.
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User flow
If the User is at a Restaurant/ Lounge/ Cafe.
understanding the user
Getting closer to user-centered design.
Superficially it might seem that everyone is interested in the same thing: saving money and time … but upon closer inspection the user research made clear that there were divergent motivations.
Creating personas helped bring some clarity to those divergences, which would become important reference points as functions developed.
As research and design proceeded, I focused primarily on two personas because they represented heavy emphasis of boring corporate activities and for another, a surprise fun element when out with friends.
After a bunch of doodles, tweaks, and some serious wireframing action, presenting the final designs!
1. Signing Up
4. Claiming Reward
If reward is delivered via E-mail.
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2. How to play the game
Giving an example with the game - Merge faces.
3. Leaderboard
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Here are more games....
4. Claiming Reward
If the User is at a Restaurant/ Lounge/ Cafe.
results
User Feedback and Insights
Thank you for taking the time to take a look at this. I hope you enjoyed my work.
We conducted numerous tests involving various users to gauge their reactions. Overall, users thoroughly enjoyed the hyper-casual games, particularly those lasting under 2 minutes, as they resonated perfectly with the crowd.
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It was a successful launch at 1522, the pub, a Resto bar in Bengaluru. We conducted a trial with a crowd of 30 people, engaging them in four different games over a span of four hours. The event demonstrated a consistent and positive level of participation across all four games.. The freebie here was a mug of beer, which was delivered physically to the winners.
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Our second round of testing took place at a corporate office in Bengaluru, where a crowd of 300 people participated from across India. We shared the winner list with the HR department, who then delivered the gift vouchers to all the winners through email.
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At the corporate event, the HR department expressed concerns about providing diverse rewards to various winners, such as an Amazon gift voucher for the 1st place, a backpack for the 2nd place, and a cap for the 3rd place. This prompted us to develop the multiple reward redemption option.
Based on the feedback received, we enhanced the voucher redemption system to offer multiple options, providing flexibility tailored to users' preferences for receiving rewards. This opens up opportunities for partnerships with various brands and gives users the flexibility to choose based on their needs.
